Glossary of business words to share with my classmates.
Advertising
Noun
The act or practice of attracting public attention to one's product, service, or need. Including paid advertisements in newspapers and magazines, on radio or television, on billboards, etc.
Example: Advertising can improve the image of a company.
fr: Publicité
Agency
Noun
A business or commercial organization established to provide a particular service. Also, it serves in particular as an intermediary between customers and professionals.
Example: The agency has extensive experience in the field.
fr: Agence
Back to square one
Business Idioms
To start something from the very beginning, unfortunately, it can also mean that no progress has been made on your current project, therefore you are back to square one.
Example: We tried our best to find the right sources and materials for the project, but unfortunately we couldn't find anything relevant, so now we are back to square one.
fr: Retour à la case départ
Branding
Noun
It is a marketing strategy process to create a distinct identity for a company while understanding its target audience and consumers. In general, branding should visually define the company.
Example: Branding for the bar’s new logo.
fr: Image de marque / Procéder / Statégie de marketing
Bring to the table
Business Idioms
To provide benefit or negotiation in some way. Whether you bring (an offer or negotiation) to the table or you provide skills or attributes that can benefit the situation or company in some way.
Example: She brings a selection of strong analytical skills to the table.
fr: Mettre sur la table
Challenge
Noun
It is the act of daring to confront or challenge something or someone. To challenge yourself.
Example: I am ready to face any challenge.
fr: Défi
Conceptual
Adjective
This consists of putting forward hypotheses, models and/or abstract concepts to formulate links and new ideas. It allows us to see the big picture and to establish links between the different aspects of a situation.
Example: The artist explained the conceptual basis of his work.
fr: Conceptuel
Concern
Noun
A feeling of worry or nervousness about something that makes us anxious.
Example: Our prime concern is customer satisfaction.
fr: Préoccupation
Corporation
Noun
A company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.
Example: Large corporations dominate the food industry.
fr: Société / Entreprise
Deadline
Noun
It is a date or time by which something must be done.
Example: I finished the work before the deadline.
fr: Date limite
Determination
Noun
It is the firm or fixed intention to achieve a desired end.
Example: He led his team to success with unwavering determination.
fr: Détermination
Growth
Noun
It is an act or process, or a way of growing and developing.
Example: The company has undergone rapid growth.
fr: Croissance
Hands are tied
Business Idioms
When you are unable to carry out any meaningful action because of regulations, rules or other people with authority.
Example: I wish I could help you cut through all this red tape (another business idiom meaning administrative procedures) but my hands are tied. My boss won’t let me.
fr: Avoir les mains liées
In a nutshell
Business Idioms
To summarise something into as few words as possible, as small as a nutshell.
Example: This weeks business meeting was, in a nutshell, extremely productive and informative.
fr: En bref
Innovate
Verb
Introducing something new or making changes to something established, including introducing new methods, ideas or products.
Example: Companies innovate to conquer new markets.
fr: Innover
Investment
Noun
The action or process of investing money for profit or material result.
Example: The investment in this company will be very profitable soon.
fr: Investissement
Organized
Adjective
Organizational skills mean that you are able to manage your time, energy and physical workspace to successfully accomplish your tasks.
Example: She is very organized in her work.
fr: Organisé
Publishing
Noun
Making information available to the public. Such as the publication of printed materials, websites and on applications.
Example: He returns home after publishing a letter of recommendation.
fr: Publication
Purpose
Noun
It is an intention, a resolution, or a determination that is posited as an object or end to be achieved.
Example: The purpose of the meeting is to appoint a new tutor.
fr: Objectif
Quota
Noun
A fixed share of something that a person or group is entitled to receive or is required to contribute.
Example: The company's quotas must be respected.
fr: Quota
Reliable
Adjective
He is a trustworthy person who is reliable, responsible and can be trusted completely.
Example: The boss knows that his employees are reliable.
fr: Fiable
Telecommuting
Noun
It is to do work from home, using the internet, email and telephone.
Example: Telecommuting is beneficial during storms.
fr: Télétravail
To learn the ropes
Business Idioms
To learn the basics of a profession, a specific task or activity.
Example: It took her a while to learn the ropes, but now she is confident and we feel that we can count on her to manage her client portfolio effectively.
fr: Apprendre les ficelles du métier
To think outside the box
Business Idioms
To think unconventionally, creatively and explore new non-conformist ideas.
Example: If you want to succeed in this highly competitive economic environment, you have to think outside of the box to gain an edge on your rivals.
fr: Penser en dehors des sentiers battus
Trend
Noun
It is a general direction of a set or society in which something is changing, developing or moving.
Example: The marketing agency always follows the latest trends.
fr: Tendance
Values
Noun
A judgment we make about something or someone we feel is important to us.
Example: Customer satisfaction is at the core of the company's values.